About us

Reef Reserve began as the online extension of our physical location, Reef Valley, in McAllen, Texas. What started as a passion for saltwater ecosystems has grown beyond aquatics into a commitment to education, digital innovation, and helping customers and businesses alike create exceptional experiences.

Building on this foundation, our team combines decades of experience in aquatics with a forward-thinking approach to education, customer experience, and technology. Beyond providing premium corals sourced from trusted suppliers worldwide, we’re focused on delivering resources, guidance, and innovative solutions that make the reef-keeping journey easier, more enjoyable, and more connected.

As we continue to evolve, our mission is simple: to inspire, educate, and support hobbyists by blending expertise, exceptional service, and the latest digital tools. 

Looking ahead, we’re excited to explore new ways to serve our community and beyond -including helping local businesses embrace digital transformation and create exceptional customer experiences.